Identity Design, Brand Systems & Guideline, Brand Platform & Positioning, Web Design, Development, Content Creation, and Copywriting
Meal Hero’s logo is nurturing and playful, to appeal to families, as well as simple and modern, to appeal to retail and content partners. A fresh color palette sets it apart from other food apps in the market.
We wanted to explain Meal Hero’s AI technology while keeping the site’s tone accessible for families. We created inviting illustrations and icons to ensure the site stayed within users' comfort zone. These illustrations showed realistic scenes of families making food to bring home Meal Hero’s value.
Mary Knight, Product Design Lead, Wellio