Branding, Web Design, Copywriting
page views per month
game plays for Visa’s Financial Football
and Financial Soccer
Practical Money Skills is offered in 44 countries around the world, so it required a mark that was culturally appropriate for all regions. The spark logo is vibrant, energetic and appealing to all ages. With a logo that translated well worldwide, we were able to create comprehensive brand guidelines to ensure consistency across all countries and programs.
The challenge was complex: the Practical Money Skills website needed to be adaptable to many languages and scalable to include a wide range of financial tools. Our goal was to make it easier for users to navigate the site. We restructured content to create a website that can be customized for multiple regions and that highlights key assets in a logical, user-friendly way.
Teachers, students, and consumers each have their own financial literacy knowledge requirements. Our content, from games and educational materials to infographics and tax calculators, serves each of these audience groups uniquely and effectively.
The program has made a big impact: through Visa’s partnerships with the NFL and the Olympics, sports stars such as Eli Manning and Saquon Barkley have voiced their support for the personal finance initiative, and a partnership with Marvel for an educational comic book has helped to expand the Practical Money Skills audience.