Naming, Brand strategy, Identity, Brand system, Web Design, Communications strategy, Copywriting
increase in site traffic
increase in revenue
increase in page views
When Osmo Nutrition first approached us, they had just developed a drink with the lightness to be absorbed by the bloodstream at the optimal rate. We named the product for this lightness: Osmo is short for osmolality, the measure of density for a liquid.
Backed by years of scientific research as one of the fastest ways for athletes to rehydrate, Osmo’s brand didn’t need to be ostentatious. We determined Osmo’s core values: a bold confidence underscored by kindness and adventurousness.
We have a continuing partnership with Osmo, working on their social media and digital marketing strategy as well as assisting with other advertising needs.
We wanted Osmo’s packaging to reflect the athletes who used it. So, we redesigned the mostly-black packaging to include bold colors and geometric shapes paired with a clean, modern aesthetic to align with users’ energetic lifestyles and love for the outdoors.
Osmo’s audience is extremely active, so we knew their website had to be hyper-engaging if it was going to keep them still for long, not just an e-commerce platform. We accomplished this with high-quality content telling athlete stories, putting emphasis on appealing to anyone who sweats.