When Osmo Nutrition first approached us, their idea was so new they didn’t have a name for it yet. Now with redefined brand goals and a newly official partnership with two-time UCI World Champion Peter Sagan, Osmo is bound to make its mark. In close collaboration with Osmo, we’ve built a website, crafted new strategy and created packaging that’s as refreshing as the product it contains.
Peter Sagan has been Osmo’s number one fan since 2013, when he won the Amgen Tour of California with Osmo in his bottle for the first time. We crafted a brand strategy that reflected Peter’s starpower as well as Osmo’s scientifically backed capabilities. Summed up in the phrase “Feel great. Be great,” our new strategy aims to showcase the science behind Osmo. Marketing materials emphasize Osmo’s carefully considered formulas and sophisticated packaging.
In order to preserve brand equity, we chose to refresh the logo, not replace it. Osmo wants the brand to be energetic, dynamic and inspiring. In keeping with these goals, we designed a custom logotype that complements the original water droplet symbol. This logo is optimized for use across platforms, from digital to print to Osmo cycling kits.
“SevenDesign has been there every step of the way for Osmo. From devising the brand strategy, to creating the identity and launching the product, their support has made Osmo the success it is today. ”
A great product deserves great packaging. Osmo offers separate formulas for men and women that are engineered to meet the different physiological needs of each gender. Previous packaging differentiated the men’s and women’s products so much that they looked more like separate brands than specialized formulas. We redesigned the two versions to be clearly the same brand yet distinctive enough that athletes know at a glance which product to grab from the shelf.